Saturday, 27 October 2007

Giving management the finger on YouTube


In August 2006, staff of the British Somerfield supermarket chain posted videos on YouTube, showing themselves engaged in stupid games wearing company uniforms.
According to the BBC, the videos were part of a contest that aimed to “give all senior management the finger”.
While some of the videos have been watched over 20,000 times, they do not seem to get as much media attention as people who keep weblogs about their work. “Currently, therefore, we cannot be sure of what effect such videos have on the long-term morale of non-organized and mainly low-level employees”, writes James Richards in a new paper on workers using interactive ‘web 2.0’ internet technology.
Richards teaches employment relations and has a weblog containing links to hundreds of blogs at which people write about their work, organised by sector.

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