Tuesday, 17 June 2008

Consulting with workers through ‘Dutch Facebook’

FNV Bondgenoten approaches employees of ANWB (Royal Dutch Touring Club), Rabobank, Holland Casino and the RaboBouwfonds on Hyves - the Dutch version of Facebook - to involve them in negotiations for a collective agreement.
Workers need not be union members in order to join the discussion on Hyves. Out of 3,900 ANWB workers, 150 have joined the FNV-Hyves for their company.
Union official Ralph Smeets is enthusiastic about this way to communicate with workers. Questions and suggestions put forward on Hyves have been used in negotiations.
“For example, the collective agreement now contains the right to three consecutive weeks’ holiday. That used to be only two weeks. That proposal came from the Hyves-group”, Smeets told de Volkskrant.
Through Hyves, the union reaches relatively young people: the members of the FNV Hyves group are on average 37 years old, whereas the average union member is between 40 and 45 years old.
Source: de Volkskrant. See also Hyves

2 comments:

Phil BC said...

Very interesting. In negotiations with the Labour party over funding, here the unions are demanding that balloting be widened to allow for internet votes. It will be interesting to see how they go about this ...

michele said...

I'm currently writing a paper on youth organizing strategies and the use of electronic interfaces such facebook and twitter. These sites are in line with successful youth organizing strategies which build a sense of community,provide a platform for internal committee building, putting forward social justice issues etc. Just wondering if anyone has examples of a successful organizing drive which used these interfaces?