Wednesday, 15 July 2009

Learning campaign boosts membership

In Britain, there has been debate about whether union-provided learning services contribute to organising. A campaign in the retail sector proves that it can, reports Carl Roper at the TUC Stronger Unions blog: “Like many union projects aimed at encouraging members to get back into learning, USDAW’s achievements are impressive - in 2008 alone 333 members returned to learning and a further 2395 expressed an interest in learning activity. But of even more significance from an organising point of view is the fact that the project recruited over 400 new members and found over 250 members who were interested in becoming an USDAW rep.”
“The Check Out Learning campaign is being rolled out in more than 80 stores nationally with a series of learning roadshows in their canteens offering retail staff from the tills to the warehouse a chance to sign up for a whole range of different courses. The campaign aims to sign up more than 1000 new learners this year,” retail union USDAW explains on its website.

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